World's Most Admired Companies

The biggest tech companies may be facing relatively tough times, but the 25th edition of the Fortune World’s Most Admired Companies All-Stars list suggests that the giants’ peers respect them as much as ever. For the 16th consecutive year, Apple finishes first in our annual ranking of corporate reputation, based on a poll of some 3,700 corporate executives, directors, and analysts. Amazon and Microsoft tied for second. Financial companies earned recognition for navigating an inflation-addled economy: JPMorgan Chase (No. 5) reached its highest rank ever, while Morgan Stanley made its debut in our top 50. Elsewhere, Costco Wholesale (No. 7) rose above its industry’s supply-chain woes to notch its best-ever ranking, while Netflix fell from No. 9 to 29 as fierce competition dented its historic dominance in streaming.   Note: When you click “Explore the List,” the “order” number that appears next to each company does not reflect the company’s overall ranking on the list if its order number exceeds 50. Companies ordered No. 1 through 50 are ranked; the “order” numbers beyond the Top 50 (51 through 324) are used to sort the rest of the companies, which make up our “industry rankings,” alphabetically.

As we have in the past, Fortune collaborated with our partner Korn Ferry on this survey of corporate reputation. We began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune's Global 500 database that have revenues of $10 billion or more … (Read more)